Suwanee Summer Porch Jam Poster Wins Design Contest
Sunshine Artist magazine recently named the Suwanee Summer Porch Jam poster winner of the Best Layout category in its annual poster competition.
The overall design of the poster was inspired by the lighthearted feel of a warm summer day in the south. The pale, sun-drenched yellow evokes memories of cold lemonade on a wraparound porch, with the sky blue accent punctuating a perfect summer day.
Summer Porch Jam is the City of Suwanee’s throwback summer block party complete with food trucks, beverages, and musicians playing al fresco throughout Old Town Suwanee. The organic, casual nature of Summer Porch Jam called for simplicity in both content and typography. The soft color palette, combined with the clean type and layout was influenced by a collection of vintage and retro music posters. The 12”x12” square shape of the poster reflects a classic vinyl album cover, and a Woodstock-esque guitar sets the tone for this laid back, come-as-you-are event.
“The aim of the poster is that it reflects the very essence of the event – the longest day of light hours of the year, hot summer days in the south, hanging out on a porch listening to music and enjoying a drink with friends,” said City of Suwanee Public Information Officer Abby Wilkerson.
The brainstorm and art direction for the poster was handled in-house. Veugeler Design Group, a regular design partner of the city’s, executed the design.
Sunshine Artist is the leading publication for art and craft show exhibitors, promotors, and patrons. Since 1972, Sunshine Artist has provided readers with comprehensive reviews of everything from fine art fairs, festivals, and events to small craft shows around the country, focusing on all aspects of the show.